Designer Zhang Yihua Brings a "China's Unbridled Love" to the 2018-IMTA China-US Fashion Week in Shanghai

On the afternoon of January 27th, China's top ten fashion designer Zhang Yihua and the “Yihua Zhenghong” brand and their new works debuted at the 2018-IMTA China Fashion Week in Shanghai. The theme “Unbridled Love” fully demonstrated the concentration of personal advanced customization. Excellent designers control the fashion of the new season. This release, while impressing the audience at the same time, live video broadcast attracted 11 million people's attention.

The original women's brand, YHZH, was founded in the 1990s and was jointly founded by China's top ten fashion designer "YH" and the manager "Zheng Hung (ZH)" and is mainly engaged in fashion design. R&D, Haute Couture and Fashion E-Commerce. The brand targets mature women aged 25 to 45 with a good education background and independent spirit. The style of clothing highlights the understated luxury of the modern city. It is rigorous but not boring. The personality is not overly publicized. It highlights the combination between the profile and the match between clothing and color, and interprets the spiritual world and cultural connotation of women. The board is mainly based on legislation, simple and smooth, pay attention to ergonomics, highlighting comfort; according to the body characteristics of women of different ages, the greatest extent of women's lifestyle and unique charm.

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