Puma and Micael Lau launch their first joint creation of Sample Suede shoes

Puma, the world-renowned sports brand, and Hong Kong-based artist Michael Lau transformed the classic shoe Puma Suede with its unique Sample “sample” concept and launched the Worth Cat, a limited-signature doll inspired by the Puma Cat logo.

Artist Michael Lau is famous for his iconic doll creations, and has created countless classic works of art for many years, and is known as the “Figure Godfather”.

Michael Lau's creations are often inspired by street culture. Whether it's the iconic Gardener dolls or all kinds of graphic and installation art, they combine different street cultures such as skateboarding, graffiti, basketball, tattoos and fashion items. Can be found in the creation of Michael Lau. In his works, he can often find another layer of deep meaning he portrayed in humor. Michael Lau chose Puma's classic shoe, Suede, for the first time with Puma. Originally created in 1968 for street culture, the pair was originally designed for athletics and basketball, and later evolved into the darling of music, fashion and street art. Its classic suede shoes have been matched with a myriad of colours and over 100 colours have been introduced over the years. Every young person who has experienced the golden age of street culture has always had a pair of companions in the process of growing up. The collaboration between Puma and Michael Lau is to take this nearly half-century classic shoe as the protagonist, creating this unprecedented PUMA Sample Suede by Michael Lau, you must not miss it.

Street culture "sample" crystallization

In the 1980s and 1990s, street culture developed an atmosphere that influenced young people around the world, which was fermented by hip-hop, skateboarding, sneakers, and graffiti art. Especially the sneakers fever has become a cornerstone of the entire trend culture in these 30 years. The sneakers have evolved into the medium of today's artistic creations because of the comfort and functionality-based durable goods. Only through the creation of different designers or artists, the original sneakers become full of stories and are eye-catching. . Today, the influence of sneakers extends to the fashion stage. Nowadays, for sneakers, not only is it fashionable but also interesting, and even more, it requires the shoes to have collection value.

The cooperation between Puma and Michael Lau, both sides hope to find a breakthrough in design and production, and finally achieved the entire creative concept - Sample "sample." The “sample” of sneakers actually plays a little-known but very important role in street culture. When the street culture emerged in the 1980s and 1990s, as the top trend figure of the time, they received the “samples” of the shoes from the major brands for final testing and try-on, and they also deliberately shot them in the magazine. Leaking out the details of some sneakers (similar to the "disc" culture that appears on social media today), let the public take a look. As a leading figure in many joint projects of the year, Michael Lau designed this piece of Puma Sample Suede by Michael Lau.

In this creation, Michael Lau is inspired by the sneaker “sample”. I hope everyone can experience the creation process of each sneaker from the details of the shoe body. The shoes are based on Michael Lau's favorite white color, and are made up of 14 colors that have appeared in different eras, including red, blue, yellow, green, purple, brown, gray, etc., which not only carries the history of Suede. It can highlight the visual effect of stitching. In terms of details, Michael Lau retains and modifies the characteristics of all samples, such as the jagged edges commonly found on fabric samples, the "checked" marks commonly found on pattern insoles, Michael's signature, and printed on the left and right. The "sample" and "this" characters on the insole, as well as the composite words "left", "right" and "R" and "L" at the heel, present the concept of "sample" perfectly. The shoe is produced by Puma's Japanese design team and is guaranteed.

Michael's creation of this joint series is meticulous. In addition to the shoe design, the packaging part also insists on the special mounting method of the reverse of the bottom of the sample shoe box, with the additional label unique to the sample shoes, and the seal. Box tapes, shipping forms, price documents and other details come from the common practice of brand and factory to prevent design leakage, so that the shoe control people feel the feeling of keeping the product confidential before opening the box.

Puma teamed up with the street culture artist Michael Lau. Michael specially designed the figure dolls named "SAM" and "PLE" to complement the "sample" shoes. The Worth Cat figure is a mascot to respond to the shoe design. Just look at their noses and tails and it's not hard to find Worth Cat inspired by the Puma logo; from the side, you can find the shadow of the Puma logo in the detachable eyes, hands and tail. Worth cat will launch 14 colors and sell it in the form of a lottery with Suede “samples”. It is definitely a unique design, and it is also the world's figure fans and ball shoes control.

Puma Sample Suede by Michael Lau will be officially launched on November 23rd at the Puma flagship store in Hong Kong, China and Taiwan. The limited edition is 250 pairs and the price is RMB 1899. A random “SAM” or “PLE” figure is included with the shoe.

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