The outdated marketing of the jewelry industry will ruin your lifeline

In the mid-1980s, the Chinese jewelry industry began to take off in the modern sense. The development of China's jewelry industry has advanced by leaps and bounds, and it has shown four major development trends. First, the development trend of industrial clustering is more obvious; second, in the transformation of China's jewelry industry into large-scale branding, brand building will become the top priority of enterprise development; third, jewelry culture innovation is becoming the core of the development of jewelry industry; Fourth, the development of China's jewellery and jade jewellery industry must and must be integrated into the process of internationalization.

As we all know, the jewelry industry is a fashionable and ancient industry, although the process upgrades, product upgrades and sales upgrades of the first generation are driving the jewelry industry forward. But this era is undergoing many changes. With the improvement of living standards and the emergence of a large number of new consumers, people's consumption thinking is changing. In addition, sales methods and sales scenarios are changing, and even the most core payment methods are changing. From cash to digital currency, everything changes so suddenly, the unmanned supermarket has even weakened the concept of currency use. In the future, we dare not imagine, but we must also imagine.

Although the Chinese jewelry industry is gradually maturing, many jewelry companies are still in the state of the former store and the factory. Some of the larger jewellery factories have only made some slightly larger moves in the number of stores. There are some large jewelers who use the capital to lay out the cultural market. But in the final analysis, the sales of jewelry, marketing is still too conservative and obsolete.

In fact, the jewelry industry can be done without being obsolete and become a real fashion carrier. Some jewelers have realized this and are beginning to pay attention to the personalization and fashion of jewelry. Just as a thousand dollar paper clip from Tiffany in 2017, it sparked a hot discussion on the Internet and social media. The introduction of luxury items such as pins is not intended to be sold, but to create a brand image. Because of the extensive and in-depth spread of social media such as WeChat and Weibo, Tiffany's WeChat index suddenly rose, creating the second peak after the “Net Red” cafe. At the same time, high-priced pins can create a luxury dream for consumers, and the imagination of the brand image can provide a premium space for its main products. This is a link between the product and the new crowd, and it is also a microcosm of a new marketing.

Recently, a jewellery industry research report launched by Pudu Shangzhi has ignited a circle of friends. The analysis report believes that the jewelry industry should grasp the new crowd market and pay attention to communication and interaction with the new crowd market while grasping the new crowd market. Let jewelry have multiple attributes. “Fashion, geography, creativity” is the most important concern of the new crowd. The jewelry industry should fully tap the diversified needs of the user level. The jewelry industry is now at the heart of the transformation of both brand and experience. The new retail and marketing system will become the top priority of the jewelry industry.

According to the analysis report of the Pudu Shangzhi jewelry industry, the jewelry industry should innovate from the product. This innovation should fully study the aesthetics and preferences of the new people, and also expand from the product categories of jewelry design. Jewelry brands need to have a sense of crisis, and existing customers' dependence on brands is gradually decreasing. Pudu Shangzhi believes that the direct experience of customers and the interaction of brands will be the focus of the next stage of development of the jewelry industry. The sales channels will be more diversified, and the branding will be expanded from the existing traditional media channels to more comprehensive channels, and even more stereoscopic.

The jewelry industry has entered a new era, this era is not a flat era. The jewelry industry pays attention to more while paying attention to product skills. All these concerns will be completely changed from the perspective of ideas.

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