What is the annual sales of 1.1 billion garments + 600 billion e-commerce transactions?

Since the beginning of the reform and opening up, the Shishi Town and its textile and garment industry have gradually formed their own competitive advantages after 30 years of development. In 2017, Shishi completed a total production value of 77.27 billion yuan, and the textile and garment enterprises achieved an output value of 56.6 billion yuan, an increase of 9.5%. Children's wear, sportswear and high-quality fabrics made by Shishi Enterprise are very popular in the international market, and the products are gradually becoming high-end. Today, the annual transaction volume of Shishi E-Commerce reaches 60 billion yuan. One-meter of every 10 meters of textiles in the country is produced by Shishi. Each year, 1.1 billion pieces of clothing are sold from Shishi to the world, covering 163 countries and regions around the world. The development of textile and garment leading industries benefited from Shishi’s persistence and innovation in the exhibition economy.

In the April 17 opening of the 2018 Lions International Fashion Week, April 18 opening of the Fourth China (Quanzhou) brand Maritime Silk Road International Fair, the twenty-first Straits Textile Clothing Fair (abbreviation: Haibo ) Large-scale exhibition platforms set up a solid bridge for Shishi to connect domestic and foreign industrial elements and allocate global industrial resources.

Haibo exhibition area this year is 65,000 square meters, set A, B, C three zones, A zone is a trend Museum, Museum of lions brand, Taiwan Pavilion, the electricity supplier exhibition, fabric exhibition, exhibition of industrial clusters, children's wear exhibition , men's exhibition, slacks exhibition; B zone for the textile machinery exhibition, fabric dyeing and finishing business exhibition, textile exhibition area of new technology innovation, research cooperation and service industry professional institutions exhibition, exhibition of industrial clusters; C zone as accessories exhibition.

At this year's Haibo Fair, not only the Shishi local textile and garment enterprises, but also the spinning, weaving, dyeing, garment processing, fashion design, surface accessories, machinery, e-commerce and other enterprises from all over the country, including Shanghai. More than 10 provinces, including Zhejiang, Jiangsu, Jiangxi, Guangdong, and Shenyang, have more than 600 textile and garment enterprises across the country to bring featured exhibits with a strong lineup.

It is reported that this year, the exhibition will not set up a separate exhibition area outside the main exhibition area, and will unify the boys and girls clothing, fabrics, accessories, machinery, e-commerce, production and research, industrial clusters, technological innovation , OEM and Taiwan Pavilion, and the popular trend release area. Concentrated on the exhibition of Shishi International Textile City, compressing the exhibition area, condensing the essence of the industry, and keen to create a trading-oriented professional exhibition.

As a famous city for casual wear in China, Shishi has gathered a large number of energetic casual wear and surface accessories companies. At the site of this year's Haibo Fair, nearly 600 new fabrics were serialized in a space of 240 square meters corresponding to the professional dimensions of color, pattern, material and function. The theme of “reconstruction” was adopted to convey the 2019 spring and summer Chinese fashion to the industry. Casual wear trends. All fabric exhibits are arranged according to the four themes of 2019 spring and summer Chinese fashion casual wear trends - creation, ideal country, human history, light civilization, and matching fashion casual clothing works simultaneously, scanning the two-dimensional on the fabric through mobile phone Get the fabric details and manufacturer information for the code.

As a highlight of each session of the Haibo Fair, the “China Textile New Technology Innovation Exhibition Space” covers an area of ​​about 200 square meters. The theme of the event is “Fashion Smart Life, Digital Intelligent Manufacturing ”, which shows the recent development of China's textile industry in “multi-functional composite fabric materials”, “fashion smart life”, “digital manufacturing system” and some “college application results”. The latest developments; the event organized the results of 15 units for exhibitions, exhibitions and experience activities.

The organizers will also hold a number of industry forums and matchmaking meetings, including school uniforms and professional wear industry trade fairs, leisure and sports men's wear industry trade fairs, textile machinery and accessories industry trade fairs, textile and apparel industry e-commerce special promotion Council, as well as Fujian and Guangdong textile and garment industry seminar cum new materials, new technology seminar, apparel brand OEM OEM / ODM industry matchmaking, the latest domestic and international environmental requirements and functional textile printing and dyeing technology seminars, exhibition to enhance the economic Pull action.

In recent years, Shishi E-commerce has achieved extraordinary results based on the rapid development of the Internet. Alibaba, Jingdong, Vipshop, and more are more eager to grab the Shishi market. With the integration of online and offline development, e-commerce brands are gradually focusing on brand extension and independent design. This year, the ancient popular brands such as Guka, Legendary Paul, Tupper Fashion, and Novartis will use the Shishi moment to interpret the true meaning of the Shishi E-commerce order.

The Shishi E-Commerce Conference, which will be held from April 18th to 20th, will feature “Innovative Sharing and Smart Retailing”, and invite many industry elites to focus on “Quality/Smart” transformation topics to share successful new retail experiences for e-commerce companies. Explore the new pattern of county e-commerce development and look forward to the new trend of 2018 e-commerce marketing. The organizer also built an electric business experience pavilion covering an area of ​​1,350 square meters in Shishi International Textile City. The exhibition area further deepens the concept of the application of the e-commerce line under the new retail era, and expresses that “new e-commerce brings a new lifestyle”. Online core ideas.

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