Special fabrics are not "mysterious" outdoor clothing, not superstitious "high-tech"

Entering the spring tourist season, all kinds of outdoor clothing has become a popular consumer in the market. However, the reporter learned in the interview that many outdoor clothing "waterproof", "windproof", "sunscreen", "quick-drying" and so on through the so-called special fabrics, the function is actually not so "mysterious", many prices are relatively cheap Clothing also has these features. When consumers buy such clothing, they don't have to be superstitious about high prices and high technology.

Choose "high-end" to pick up the big fee

“Full-featured, high-tech fabrics that are waterproof, windproof and breathable.” An outdoor brand salesperson recently introduced a new jacket to reporters. “It’s still ultra-thin fabric and it’s extremely light.” This "advanced" jacket is also more expensive, reaching more than 2,600 yuan. However, the reporter learned in the subsequent interviews that there are not many high-priced outdoor clothes and outdoor shoes in the market. Some new brands, flagship models, outdoor full-length clothing, etc., even cost as much as four or five thousand yuan. In an interview, Mr. Wang told reporters that in order to prepare for outdoor tourism in the spring, their family of three had newly added a full set of high-end outdoor equipment, which cost nearly 10,000 yuan.

High technology is the main selling point

In the subsequent interview, the reporter learned that the most popular selling point of selling high-priced outdoor clothing is not "high-tech". Take a brand-new series of jackets of a well-known brand, for example, from fabrics to accessories to various zippers, buttons, and ropes, all of which are “armed” by high technology. “Waterproof and Breathable”, “Tear-Resistant and Friction-Resistant”, “Crushing and Capping”, “Glue-to-Seal Joint”, “No Stretching and Splicing and Cutting”, etc. Various materials and craftsmanship, name and logo, and various patented technologies. The abbreviation is really to make the "outside" consumers confused, coupled with the "rendering" of the sales staff, it really gives people a very advanced or even a little unattainable feeling.

"Peace" is also quite cost-effective

It is worth noting that the various functions brought about by these so-called high technologies do not necessarily have to be purchased at high prices. Many "parity" outdoor clothing also have these effects. The so-called "only buy the right, do not buy expensive." According to industry insiders, many outdoor jackets that cost only three or four hundred yuan can also be waterproof and windproof. Take the waterproof function as an example. In fact, it is no longer a high-tech. As long as the inner layer of the fabric is provided with a waterproof membrane, it can achieve a good waterproof function. This technology is also popular in the industry, and the cost of the fabric is not high. . In addition, functions such as sun protection and wind protection are also not as mysterious as some merchants' hype, and there is no standard general standard in the market. Therefore, for general needs such as mountain climbing and outings, it is obviously more cost-effective to choose ordinary “parity” outdoor clothing.

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