The opening of CHIC is just around the corner, the master of men’s clothing is coming, who is up and down?

Fashion men's masters come, who is ups and downs? The CHIC Men's Wear Zone has always been the footnote of the men's wear industry leader for the general trend of the industry. Once the men's formal wear, business casual wear dominated the world, to the fashion business wear, fashion casual wear dominated the mainstream, and now the diversification, personalized trend Every time, the men's wear exhibition area of ​​CHIC is beating the trend of men's fashion.

At the China International Apparel & Accessories Fair 2017 (Spring), the Men's Wear Zone in Hall 3 will be the name of “Fashion Men's Wear”, which will assemble the men's wear industry elite in an area of ​​15,000 square meters. The entire area will be clearly divided into four sections – formal custom, fashion business, fashion casual and sports cowboy.

Dress up customization - intelligent technology control of cross-border world

When the torrent of Internet, big data, and intelligent manufacturing is integrated into the menswear industry, custom-made customization has become a popular vocabulary. The custom-made area of ​​the CHIC2017 spring show is bound to be strong. The traditional menswear companies such as the Red Collar, the Annunciation, and the Emperor are equipped with new technology and will soon be on the stage of “Men's Fashion”.

The Red Collar Group will present its lifestyle customization in a large number of booths. In addition to the suits and magic factories that detonated the scenes at the previous exhibitions, the exhibition will also bring denim customization and women's customization.

On the spot, in addition to the red-collar will bring classic industrial customized service projects, the newsletter who has been customizing the market for many years will also promote its intelligent production mode on the spot; Hunan Emperor will promote a more flexible retail customization cooperation mode; Da Yang Chuangshi, who is focusing on high-end customized services, will also be exhibiting.

Fashion business - the main battlefield where the strength team dares to challenge

How to get the "fashion business" section in the fashion men's clothing exhibition area, here will be the main battlefield of the strength. The men's wear group such as Red Bean and Shanshan will showcase the exquisite life of men and bring amazing new strategic trends.

Red Bean, which will celebrate its 60th anniversary in 2017, will once again show the “Mainstream Life Show” of Red Bean Group’s red bean men’s wear, red bean home, red bean home textile, red bean women’s wear, red bean children’s wear, etc. To meet the needs of men's different occasions for clothing and shopping needs, to create a red bean men's clothing store full service concept.

Shanshan, which has just peeled off the clothing sector and went public in Hong Kong, will also appear at the CHIC2017 Spring Show. Shanshan brand is also changing. Before Shanshan launched the fast fashion brand SHANSHAN and appeared in the CHIC2016 spring exhibition, it attracted great attention with the characteristics of high cost performance. According to reports, as of now, SHANSHAN has opened more than 100 stores.

Fashion business men's clothing is a "crowded" men's clothing sector, from business model to consumption is also rapidly changing, who will be the hegemony of the fashion business sector in the CHIC2017 fashion menswear exhibition area? It is worth waiting to see.

Fashion and leisure - the design of men's beats

In the field of fashion and leisure, the men's clothing with a sense of design has been sought after by the market for its personal taste and style, and achieved a good market record. The fashion men's wear that debuted in CHIC in previous years has always been a great harvest at the show, and it is also a good name. At the time of the CHIC2017 spring show, they will once again be strong.

The dark-backed UNDERSET brand style is low-key, adheres to the gray system, and has a strong contrast with the colorful and one-on-one in the mainstream market, and has a high recognition. In the last year's exhibition, the brand of the dark trace has been captured in both business and information exchange. The brand will return to the CHIC2017 spring exhibition. At the same time, the designer brand Yishu, who came to participate in the exhibition, has already established a foothold in the market with the Chinese style design; the unpredictable design of the original designer menswear brand will participate in CHIC for the first time, bringing the retro and pragmatism of men's wear; The Haining collection box for the designer brand will promote the natural and elegant men's design.

In addition, the American leisure style brand St. Paul will seek brand authorization cooperation on the spot; outstanding enterprises from Shaxi and other places will also participate in the docking, showing the transformation and upgrading results of men's wear enterprises.

Sports Cowboy - Vibrant Surge

CHIC2017 Spring Exhibition The most dynamic section of the “Fashion Menswear” exhibition area is a sports cowboy, which will be a collection of crafted denim apparel companies and sportswear companies. Enterprises in Dayong, Jun'an and Xintang will come to dock. These well-known denim industry clusters are world-renowned. The denim apparel companies that focus on this, whether it is high-quality fabrics, models, or cutting-edge design and crafts, will bring strong product and technical support to the brands that come to the dock.

Every cowboy has a blue cowboy dream. The cowboy clothing brands participating in CHIC are also depicting the lifestyle of denim. They will send cultural signals on CHIC to bring together people who love denim. At CHIC.

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