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Jewelry customization is a form of jewelry consumption that is different from the purchase of finished jewelry in the mall. It is an on-demand design and production process, allowing customers to determine the style, metal, gemstone, and even lettering and other personalized content according to their own needs. Jewelry merchants Provide the process of exclusive design, production and other services.
Jewelry customization is the natural demand and attribute of jewellery as an ornament. Due to the limitations of economic and technological development, jewellery customization has been a noble service exclusively enjoyed by the princes and the wealthy class. They are exclusive to them and become their identity. One of the status markers, the past jewelry customization is often equated with luxury goods. However, with the development of the economy and the popularity of contemporary jewellery crafts and networks, jewellery customization has a new way of implementation, which is popular because it can meet the individual needs of different levels of customers, and it is becoming more and more popular – you are wearing it differently. Unique jewellery will become a personalized service that ordinary people can enjoy.
In a luxury consumer country like China, while luxury consumption is becoming more and more young, more and more people are beginning to pursue the personalization and specificity of jewelry.
In Europe and the United States, the private custom of jewelry is favored by the rich class, not only because of its uniqueness, but also because it is a symbol of wealth control, there is no luxury brand mad gilded logo, high-end custom blood preserved It is a restrained and low-key noble. Perhaps this is the core essence of high-end customization to be passed on to the world.
In fact, in addition to high-end consumption, private jewelry customization can also be related to luxury. For example, the popular wedding ring customization nowadays, the new people design a unique love ring with their own artistic vision, which has unique meaning and memory, and the price is even lower than the finished diamond ring. Therefore, "private customization" more often tests the cultural heritage and aesthetic taste of the customizer, which can be independent of luxury, but must represent the unique life proposition of the customizer.
“Private Customization of Jewelry†is like a process of giving life to jewellery. Designers and craftsmen are not only giving the rare value of jewellery, exquisite craftsmanship, but also expressing life attitudes and values. This is a positive and elegant attitude to life, and it is a personal experience of intellectuality and wisdom.
SHAOXING LIDONG TRADING CO.,LTD , https://www.lidonggarments.com