Domestic fabrics into the fast lane

Editor's note: Review 2009, fabric enterprises in the resource integration has made great progress, the development of the entire fabric industry is gratifying. The vigorous development of the fabric industry has aroused the concern of the industry. As the garment enterprises downstream of the industry chain, the prejudice to domestic fabrics should also be excluded. Through the cooperation with fabric enterprises, it is necessary to find the best entry point and combination point to make use of domestic fabrics to reduce the cost, Improve product quality, achieve a win-win situation with the fabric business. In September 2009, at the China International Fabrics Design Competition co-organized by China Textile Information Center, National Textile Product Development Center and China Fashion Color Association, the experts from domestic and international textile related fields and the judges of the industry evaluated the competition of nearly 2000 entries The new highlights and new trends presented by the block fabrics give a higher evaluation, especially the original strength of the fabrics presented is surprising. The jury members pointed out that the Chinese fabric enterprises have come out of the dilemma of "copying", and many enterprises have found their own position. They have made great progress in grasping the color and application of raw materials. Some of the techniques are more scientific and Attention to detail, the power created in China has been concentrated reflected part of the participating fabric enterprises and their products have reached or approached the world advanced level. In recent years, fabric enterprises from the previous focus on production, cost-conscious, and now become focus on product development. With the continuous improvement of product research and development capabilities of domestic fabrics enterprises, various kinds of domestic textile fabrics are constantly emerging and their quality standards have also risen significantly. 2009 China International Fabric Exhibition related statistics show that 60% of Chinese enterprises participating have the ability to do ODM, traditional OEM companies only account for 30%. Chinese enterprises have greatly improved their product development capabilities, and the supply capacity of Chinese enterprises has become more and more compatible with the needs of buyers. An Italian designer said that when he visited China more than a dozen years ago, he thought there was virtually no design for domestic apparel and fabrics, let alone true product development. However, during these ten years, the development of China-made fabrics is changing with each passing day. Compared with the expensive fabrics of foreign fabrics, the Chinese fabrics with good quality and reasonable price are more and more favored by foreign customers. Many foreign enterprises have begun to use domestic fabrics . Although Chinese fabrics in a short period of time can not fully catch up with Italian fabrics, but the Italian clothing and fabric enterprises have attached great importance to the development of Chinese fabric enterprises, China's development has made the world can not be ignored. Innovative fabrics endless Shandong Textiles Co., Ltd. 1.9tex super-high density cotton textiles research and development projects, the first fineness of 1.9tex (300 British branch) of super-pure cotton yarn processing technology and original Ultra-high-count cotton fabric finishing processing technology, and solve the super-high-strength cotton fabric loss of a serious, non-iron poor key technical issues. At the Top Fabrics World Exposition held in February 2009, the first Fabrics Visual Exhibition in France ("PV Show"), Shandong Ruyi Technology Group became the first Chinese textile enterprise to gain entry qualification, demonstrating that the company possessed the development The top textile fabrics and the strength of the release fabric trends. Ruyi Woolen 300 super thin high-count fabrics reached the world's top technical level, won the China Textile Industry Association, the first prize of scientific and technological progress, becoming the first winners of the wool textile enterprises. Under the support of textile technology, Shandong Ruyi Science and Technology Group has developed a series of products such as Serafil, Ultra-high-speed Special Extra-thin, Eco-friendly, Shape Memory, Machine Washable, Need for Cashmere, Lycra Elastic, Waterproof, Worsted woolen has more than 1,000 varieties, nearly 10,000 kinds of colors. Kunshan Xu Rong Textile Co., Ltd. in the 2009 China International Fabric Exhibition (autumn and winter) to promote its series of new fiber fabrics. Cool yarn series fabrics can produce skin contact with the skin after 1 ~ 2 ℃ instant cold feeling, with moisture wicking UV effect; ELEX series of fabrics, with permanent antimicrobial, washed 50 times, Staphylococcus aureus, Escherichia coli, Candida albicans inhibition rate can still reach 95%, while anti-static, heat collector; Dri-release series of fabrics to maintain cotton feel at the same time than the cotton 4 times higher moisture wicking effect, and has better than Wool insulation and permanent removal of odor function. To Hubei Maiya Co., Ltd. "Xiantao You Cashmere" for the fabric made of suits, the surface looks is glossy, very thin, but it is actually a woolen texture, thereby extending the suit wearing time. Embodies the fabric enterprises in the process of innovation, give full consideration to the needs of customers, from the perspective of consumer terminal clothing, to carry out product innovation. Fujian Guan Hong Co., Ltd. is the leader in functional fabric research and development. Has applied for and has all kinds of patents 14 Guan Hong functional fabrics, adhere to a forward-looking product innovation and creativity. Guan Hong functional fabrics more from the fiber to start, including PTT elastic fiber is the focus of development; provide good fabrics to customers at the same time, but also to give customers a good theme to do marketing, build brand. Through advanced technology, Guan Hong functional fabrics from health, environmental protection, warm, heat and other functions, and gradually extended to smart, travel, fashion and other more broad areas. Resource flow advantage enterprises Despite the financial crisis on the textile and apparel industry had a lot of adverse effects, but in recent years, China Textile Industry Association strongly advocated to increase the contribution rate of product science and technology, as some of the fabric enterprises to promote change, these companies improve products Its technological innovation and its own innovation ability, it still has room for market development during the market downturn and gradually enhances its ability to acquire the high-end value of the trade chain. June 2009, Jiangyin Foster Textile Co., Ltd. put into operation a new production line, textile and apparel fabric accuracy of 300, the price per meter a few thousand dollars. This new product enabled Forster to receive orders from world-famous apparel brands such as Armani and Zegna. Domestic high-end brands also competed for orders, becoming a weapon for Foster's "crisis" as a "machine". Yang Guofeng, chairman of the frankly admitted that the market changes have little effect on their company, the average profit margin of more than 30% of products, up to 100% of individual varieties. Foster today can calmly deal with, from the precautionary restructuring. A few years ago, the external environment is good, the company did not exert any pressure. However, they must be vigilant in peace time. Since 2007, they have invested 500 million yuan to upgrade their products and procure the best equipment from overseas weaving industry. They employ Italian and domestic first-class experts to produce world-class products. As one of the most professional manufacturer of woolen woolen in China, Chengde can be a large wool Textile Co., Ltd. innovative ideas worth learning. The company extends fabric innovation to the yarn and apparel segment, allowing the fabric to truly serve as a link to the industrial chain and transform the upstream scientific and technological achievements into an important vehicle for activating the market's consumption potential. The large R & D department has two yarn groups, which are mainly responsible for the development of new types of plied yarns or for color matching and research on yarn blending. At the same time, developing products jointly with apparel brand companies is a strategy that has always been adhered to. That fabric designers and costume designers together to predict the future of the popular, and developed a series of new products for apparel companies choose. Under this innovative mechanism, innovative products that can be launched are often more likely to win market favor. Innovation can greatly enhance the competitiveness of large. Wei Xiaobo, general manager, said that innovative products contributed to the sales of the newly developed products accounted for 47% of total sales. At present, large-volume, pure green, high-quality and fast delivery mechanism have been established. Large product quality, delivery is very reliable, proofing three days to complete, small orders can be delivered within 7 days. This allows the large and can adapt to the current small batch, fast delivery of the trade pattern, thus showing a stronger market power. The status quo of the development of the textile industry shows that anyone who has done a good job of technological innovation, who has strong innovation ability, whose product structure is adjusted in a timely manner and who better meets the needs of the market will have more opportunities.

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