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When sports, meet fashion when modern, meet classics
An advanced and subversive fashion sports journey
In the small wooden house in the snow-capped mountains, an elegant overture is slowly played ...
On September 23 , at the " Walking Peak " cloud show held by the Italian high-end sports fashion brand FILA to celebrate the 110th anniversary of its founding, the crossover series jointly created with the French high-end fashion house LANVIN was released. Inspired by the winter European luxury resort "Chalet" ( Chalet originally means a chalet in the snow-capped mountains), this limited-edition multi-ride series opens an unparalleled journey of winter fashion exploration in the igloo under the foothills of Biella , Italy, where FILA originated.
This time the joint series includes men's and women's clothing, shoes and accessories. The whole series of products are fashionable and avant-garde, with artistic beauty and sports vitality. They combine LANVIN's classic " mother and daughter " logo and FILA brand logo to create a dual-brand exclusive joint logo ; and add the LANVIN and FILA brands to the design of a variety of styles. Iconic elements achieve the perfect balance between classic and modern - with LANVIN's modern and elegant style and FILA 's century-old Italian style sports fashion, it will bring consumers a new high-end fashion sports experience.
The advertising blockbuster of the joint multiplication series was jointly performed by LANVIN brand ambassador Zhang Xiaofei, FILA brand spokesperson Huang Jingyu, and Ni Ni, paying tribute to a century of extraordinary elegance with a pioneering attitude.
The LANVIN X FILA series will start online pre-sale at 19:30 on September 23 (Tmall official flagship store, official website and WeChat mini program boutique). On September 26th , LANVIN and FILA's national key stores will start their official sales simultaneously with online boutiques. You are invited to a winter modern exploration journey and experience the classic collision of high-end fashion.
About LANVIN
LANVIN LANVIN is the oldest haute couture house in France today. The brand was founded by Jeanne Lanvin in 1889 and is still one of the representatives of Parisian luxury style today. It is committed to crafting elegant and modern women's, men's and accessories.
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