Bosideng HK to buy mainland famous brand 「Johnson Women

Hong Kong, October 14, 2009 (ABN Newswire) - Bosideng, the largest down jacket company in the PRC ("Bosideng" or "Company", HKG: 3998 PINK: BSDGF, together with its subsidiaries (Group) announced that it will further expand its brand portfolio and diversify its product portfolio. Shanghai Bosideng Fashion Design & Development Center Co., Ltd., a wholly-owned subsidiary of the Group, entered into an agreement on 29 September 2009 with the famous domestic brand "Glamorous Women" Over 80% equity interest in Shanghai Posey Industrial Co., Ltd. was acquired in excess of RMB88 million. Bosideng (HK: 03998) Latest Price: 1.46 0.04 2.82% Market Trends, Company News After the signing of the Dahon Grading Agreement, Shanghai Posei Industrial Co., Ltd. will focus on the design, sales and brand management of the brand's apparel. This is the strategic deployment of Bosideng to establish a joint venture company to develop the Rocawear business in Greater China and acquire the Bosideng Men's Business to further expand its product range and enrich non-seasonal apparel products. The "Jiao Dian Womenswear" brand was established in 1999 and formally launched in Shanghai in 2000, when it won the "Most Fashionable Women's Design Award" by Shanghai's public consumers. In the past 10 years, "Jiao Dian Womenswear" is dedicated to creating perfect and high-quality womenswear products, designing and developing R & D, procurement, production and sales as well as promotion of products. With its standardized management and professional operation, JiaoDian brand constantly innovates , Design categories and market share are expanding every year. At present, the "Jiao Dian Womenswear" brand owns over 200 outlets in China, including major provinces and cities such as Beijing, Shanghai, Xi'an and Hangzhou, as well as Japan and Australia. After reaching an agreement with Bosideng, "Jiao Dian Womenswear" has a broader stage and will position itself as a "fast fashion brand" to further promote the country's development pace. Commenting on the acquisition of "Jiao Dian Women's Wear," Mr. Gao Dekang, Chairman and Chief Executive Officer of Bosideng, said: "The acquisition of" Jiao Dian Nv Dian "is a strategy of the Group to expand its brand and product portfolio following the acquisition of Bosideng Men's Wear Co., A good investment opportunity and is in line with the Group's strategy of enhancing its profitability with a strong brand and product portfolio and we are confident that the business of "Glamorous Ladies" will benefit from our extensive experience in the brand and service retail business in the PRC With our expertise in these areas, our business will grow rapidly in the Greater China region and deliver the best returns to our shareholders.