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Dongguan Bainaiwei Industrial Co., Ltd. is a collection of children's products integrated research and development, production, sales, trade in one of the diversified businesses, the headquarters of the domestic operations in Dongguan City, the first International Business Center. After a detailed market research, the company aimed more than 300 million domestic children's products and foreign huge consumer groups, decisively to enter the children's products market, the introduction of "WISEMI Master Cat" brand children's clothing. "WISEMI Master Cat" children's high starting point to grasp the needs of the East and West children's products market, both the East rich cultural heritage, but also a great Western sense of modern fashion. The company has an international team of designers, to accurately grasp the international trend of children's fashion, children's culture will be integrated into the product personality among the popular elements to emphasize the professional mix of wonderful. In order to inherit the fashion, simple style as the theme, most of the design style, in order to reflect the lively, individuality of the performance of the way to avant-garde fashion trend to fill the modern fashion, personality fashion color blank. Outlines fashion, simple, classic style. From the design concept to product development, highlighting the design of self. 3-15 years old still bring different, unique dress experience. In 2011, Master's Cat cooperated with well-known brand image service agencies in Guangzhou to conduct in-depth research on children's product markets and consumer groups, to sort out and forge master's cat brand genes, and implemented a comprehensive promotion project of brand image strategy and brand visual image system. The brand upgrade, Master Cat brand jumped from the single, the traditional business sales behavior model, with a focus on childhood lifestyle and experience, emphasizing the inspiration of product and brand behavior on children's growth, combined with its own bright and colorful product features and modern, Free, optimistic and innocent brand culture. In the children's clothing market, it first proposed the brand positioning of "Imaginative Children's Color Pack", sang the brand new slogan of "Do not Want to Do Not Excellent," with a "inspiration for children's imagination And encouragement "brand new mission and identity, research and development of children's apparel products, brand activities, and create a brand experience, deepen the dissemination of" Let the color enlighten children's heart and future, "the brand advocates, and strive to provide children with a non-rigid, personalized , Love to think, enjoy creative childhood experience.
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