Quanzhou fabric enterprises will enter the northern market

At the beginning of April, there was no rest period for Quanzhou surface accessories enterprises returned from the 18th China International Textile and Accessories Fair (Spring and Summer Fair), but entered a more busy stage. "Hundreds of merchants brought back from the show will be archived and coordinated with the offices in Beijing for customer tracking," explained Xu Xiaohu, Planning Manager of Fujian Yonggu Group. It is reported that the spring and summer show from Intertextile brought back mostly for the north merchants, these will be the focus of the second half of Yong solid capture targets. Stay locked in the north of the market and more than permanent one. Its colleagues in Quanzhou, including Longfeng Textile Technology, Cheung Hong Textile, Lian Jie Textile and the Federal Sanhe, all invariably launched the "Entering the North Market" program. Spring and summer in Intertextile show stage bloom style, Quanzhou surface materials enterprises began to put into action, massive "north." South Market "Saturated" Homogeneous Squeezing Space "Just before the show, we just lost a Guangdong order.This order came into contact with for a long time, but our marketing team just reported the price to the customer, On the lower price, almost close to the cost price of the critical point. Considered for a long time, we chose to give up orders. This situation we encountered many, more and more obvious these two years, it can be said that the South fabric market Status quo. "Guangdong order case, for example, which is Cheung Hung Cheung Textile Co., Ltd. Deputy General Manager Zhang described the surface of Quanzhou accessories enterprises" South Market "the main battlefield situation. This is indeed not a case. "In Shishi, Quanzhou fabric enterprises base, you come to me, the price competition without any compromise, staged every day." One industry source said. The insiders also told reporters about a case: the end of last year, a home-made fabrics sold millions of fabric, each code only cost a few cents on the cost. The price of a, Quanzhou fabrics market talked about. "This business also how to do? A few dollars cost of products sold only a few cents, which labor costs, management costs, store rent costs, where to count? Perhaps this business is eager to return the funds at the end, but This low-cost approach should not have been.Once someone opened his head, the entire market is so chaotic. "The insiders commented Road. Homogenization serious vicious price competition dominant, for the status quo in this southern market, many in which the textile miserable, but had to follow the market. "Enterprises doing conventional products can only follow the basic market. Some have technological superiority, competitive large enterprises have the right to speak, but often quite helpless." Yonggu, even the Czech Republic, Liangxing weaving, etc. Enterprises have said. Large-scale "North into" the main autumn and winter products "In general, the southern market has become saturated .Enterprises only go north, to open up new markets and seek more orders and future development." Zhang Xue Li standing businessman point of view, Road Out of business "North" reason. For the first time on the stage of Intertextile spring summer show, Cheung hung clear textile target, whether it is display product category or market research, are directed at the northern market. "Before the exhibition, the company visited a number of high-level textile market review, and ultimately initially decided to set up their own offices in Shijiazhuang, efforts to open up the northern markets." Zhangxueli Road. It is reported that Cheung hung four years ago has entered the Shenyang market for sales, but has always been trying to open up, there is no person responsible for follow-up, the establishment of an independent office, marking the company officially entered the northern market. The same is the first time standing on the stage in Beijing Exhibition Fujian Longfeng Textile Technology Industrial Co., Ltd. attaches great importance to the exhibition, bringing the latest functional fabrics, many of which are patent results and the latest research and development results and expectations As a force in the northern market. "The market of Longfeng textile technology has always been concentrated in the area south of Shengze, but during the fall / winter show last year, the company got to know a number of customers in the north and won orders through follow-up service. In 2012, our The goal is to open up markets in North China and expand business outlets. To this end, we set up a Beijing office earlier, this exhibition is also to further explore the market, and look forward to in the exhibition a few days time, be able to contact more More target brand customers. "Wu-Jian Wu, vice president of textile technology Longfeng said. Many enterprises including Evergrande and Lian Jie Textile have long targeted the northern markets a few years ago and expressed their intention of "going north" this year under the premise of laying a certain foundation. "For fabric enterprises, autumn and winter product sales is the top priority of the year." Northern markets prefer cotton fabric, heavy windbreaker fabrics, high-end outdoor fabrics, these high-end autumn and winter products will bring good benefits to the enterprise. Therefore, we will step up our efforts in marketing and service follow-up in the northern markets. "Although the product categories are not the same, Xu Xiaohu and Ye Yaoyuan, Liansu Textile Business Manager, both said. Opponents many "novice" extension market although the ambitious sub-market, but in the north this relatively unfamiliar away, "novice" Quanzhou fabric enterprises immediately felt the pressure from all sides. L is the formal wear-based enterprises first to enter the northern market Quanzhou one of the enterprises. Four years of deep plowing, its sales in the northern market also gradually stabilized. At this year's show, the reporter witnessed a negotiation between the enterprise and a partner in the north. The gas field on both sides is like the height and height of people from north and south, and there is still a long way to go. "This single talk a few months, a single large but low prices, however, many competitors from Shandong are staring.Now the market is particularly booming, this is an old customer, is not done, not Do not do, have to wear again. "For this strong northern customers and the North's competitors eyeing, L Mr. Lin, head of helpless regret, but also seems to have accustomed to. Quanzhou enterprises are facing the pressure, from the current situation of Intertextile Spring Summer Exhibition Hall can be seen. On the one hand, Shandong Ruyi, Luthai Textile booth location is good, large area, these hegemony in the northern textile market through the special booth advantage fully demonstrated the domineering host. On the other hand, high-end fabric manufacturers from Italy, Japan and South Korea are also a group of strong competitors. "Visiting the booths of large enterprises in the North, there is virtually a kind of pressure. Italy, Japan and South Korea counterparts in finishing technology than many domestic enterprises, they are so fancy China's high-end fabric market, this strong group attack, I believe that domestic enterprises are Very sense of crisis. "Xiang Cheong Textile and other companies have said. How to break through the pressure in order to have a place in the northern market in the future? Quanzhou enterprises have said they will continue to closely understand market demand, combined with their own advantages, increase technology research and development and new product investment, expand the market segments.

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