France's Louis Vuitton Sues Commercial Jury Wins

Following Apple, the internationally renowned brand LV has also encountered trademark disputes in recent days. The world famous “LV” was registered as a trademark of a cooking appliance such as a cooking pot by a domestic company. The LVMH Moët Hennessy Louis Vuitton Group of France brought the Trademark Review Committee of the China Administration for Industry and Commerce (referred to as the TRAB) to court.

Louis Vuitton, France


Louis Vuitton Moë.t Hennessy


French Wayside House


Following Apple, the internationally renowned brand LV has also encountered trademark disputes in recent days. The world famous “LV” was registered as a trademark of a cooking appliance such as a cooking pot by a domestic company. The LVMH Moët Hennessy Louis Vuitton Group of France brought the Trademark Review Committee of the China Administration for Industry and Commerce (referred to as the TRAB) to court.

The world famous “LV” was registered as a trademark of a cooking appliance such as a cooking pot by a domestic company. The LVMH Moët Hennessy Louis Vuitton Group of France brought the Trademark Review Committee of the China Administration for Industry and Commerce (referred to as the TRAB) to court. Yesterday, the reporter was informed that the Beijing Intermediate People's Court decided that the Trademark Review and Quarantine Committee revoked the ruling.


Louis Vuitton Company registered LVMH trademark in France on October 17, 2001, and approved the use of articles containing "precious metals and their alloys as well as precious metal products or precious metal-plated articles, such as precious metal artwork, gold and silver Products (except cutlery knives, forks and spoons) and other items. In 2002, Xinyuan Enterprise Co., Ltd. applied for a registered trademark "LVMH" for use in cooking utensils, lunch boxes, bowls and other cooking utensils. After being reviewed by the Trademark Office of the State Administration for Industry and Commerce (referred to as the Trademark Office for short), a preliminary approval notice was issued on September 14, 2003.


Later, Louis Vuitton filed an opposition application with the Trademark Office. The Trademark Office decided to approve the registration of the LVMH trademark applied for by Xinyuan Company. The Louis Vuitton company is dissatisfied and applies to the Trade and Industry Commission for a review. The review and adjudication ruling of the TRAB held that the trademarks of Xinyuan Company and the trademarks of Louis Vuitton did not constitute similar trademarks prohibited by the law. The TRAB ruled to reject the application of Louis Vuitton.


Louis Vuitton sued the judges in the court. Louis Vuitton Company believes that the LVMH trademark of Xinyuan Company is the copying and imitation of Louis Vuitton’s well-known trademark, infringing on the company’s previous business right, and in violation of the relevant provisions of the Trademark Law. The company asked the court to cancel the judgment of the Trademark Review and Adjudication Board and ordered the Trade Review Board to make a new decision.

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