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[China Glass Network] The value of viral marketing is obvious to all. A good viral marketing plan is far better than the effect of delivering a large number of advertisements. Through research on many viral marketing cases, it is found that although the specific viral marketing schemes of each website may vary widely, in the process of implementing viral marketing, it is generally necessary to go through the planning and design of the scheme, the design of information sources and communication channels, The "five steps" of original information release, effect tracking management, etc., every step of the process, viral marketing can be successful.
In the first place, the overall planning of the viral marketing plan should be carried out to confirm that the viral marketing plan conforms to the basic idea of ​​viral marketing, that is, the disseminated information and services are valuable to users, and such information is easily spread by users.
Second, viral marketing requires unique creativity and well-designed marketing programs. More effective viral marketing is often original. Ingenious solutions are more valuable, and some follow-up plans can also achieve certain results, but it is more attractive to make corresponding innovations. The appeal of viral marketing lies in its innovation.
Third, the design of information sources and information dissemination channels. For example, to release a holiday blessing FLASH, the FLASH must first be carefully planned and designed to make it look more attractive and make people more willing to voluntarily spread.
Fourth, the release and promotion of original information. If you want the viral marketing method to spread quickly, then the release of the original information needs to be carefully planned. The original information should be published in a place that users can easily find and users are willing to pass.
Fifth, the effects of viral marketing also need to be tracked and managed. When the viral marketing plan is designed and implemented, the final effect on viral marketing is actually uncontrollable, but it does not mean that there is no need to track and manage such marketing effects. In fact, it is very important to analyze the effect of viral marketing. Not only can you grasp the response brought by marketing information dissemination in time, but also can find problems and improve ideas, and provide these experiences as a reference for the next viral marketing plan.
Personally think that doing the above five steps is essential for the successful implementation of viral marketing, and the key is to have innovation. Innovation is a great driving force for the success of a marketing method. People have no me, people have me, people are better. Everyone should remember this sentence, you know.
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