Everything's Lee Olympic "Silk Road" completed the gorgeous return in 33 years

In 33 years, Walsall completed the glorious return of Chinese silk. On the evening of July 17, 2008, BOCOG held a press briefing for the Olympic etiquette costumes in Beijing. The department released 16 series of 5 series of dress: "blue and white porcelain" series, "sapphire" series, "jade grease white" series, "Sophora japonica green" series and "pink" series. One of the "blue and white porcelain" and "pink" series from Hangzhou Walsley Group's handwriting. Tu Hongyan, Executive Chairman of Walsall Group, said: "This is an excellent opportunity to showcase silk culture." In the production of dresses, it has devoted 33 years of hard work and profit to all things. At the same time, it is also a protection and excavation of the traditional culture of Chinese court embroidery. "The blue and white porcelain printed on silk," such as handed down from the beautiful blue and white porcelain, "the Olympic" blue and white porcelain "series just launched a dress, much acclaim. Sohu on the "Beijing Olympic Games five awards dress, which one is your favorite?" Survey, "Blue and White Porcelain" series received nearly half of the support, far ahead. After getting the first set of sample clothes, BOCOG experts commented that the use of Chinese traditional random embroidery embodies the blooming effect of blue and white porcelain. The profile design of the fishtail skirt highlights the soft curves of Chinese women . According to Zhao Dongming, minister of cultural activities at the Beijing Olympic Organizing Committee, he and his judges are almost "in love at first sight" with this dress. "As soon as the concept of blue and white porcelain was introduced, we all admired it. Although the initial dress was not all that it is, everyone at one time identified it as one of the award-winning clothing." He said: "Blue and white porcelain contains Chinese traditional culture and colors are in line with us Of the aesthetic, used in the awards dress, both traditional features, but also unique. Blue and white porcelain series will be used in all water projects in the award ceremony, the blue water and porcelain blue, with a very coordinated. "Beijing 2008 Olympic Games 15 awards ceremony dress, everything is done the most complicated process of the most detailed 6, of which "blue and white porcelain" series is recognized as the richest Chinese. Well-woven white pants fabric, sparkling pearl pure and dazzling light; blue and white pattern clouds of clouds, just like the Chinese court blue and white porcelain artwork. Six dresses, from design, choice of materials to embroidery, production, spent a total of 125 rigorous processes, representing 5,000 years of Chinese civilization, the light of silk clothing, shine in the Olympic Games event. "Blue and White Porcelain," Vivid vivid can not find a trace of embroidery, Xiangyun peony map simple gradient color by five colors of silk at one go, such as ink Danqing as smooth and elegant. Tu Hongyan said that for the Olympics, it is crafted to make a living. A Dress Embroidery After 40 days 33 procedures In fact, since 2005 everything is beneficial to actively participate in and integrate into the Olympic Games. In 2005, after the Beijing Organizing Committee for the 2010 Olympic Games (BOCOG) conducted a rigorous investigation and selection, Walsall became a silk gift franchisee of the 2008 Beijing Olympic Games and a silk gift franchisee of the Beijing 2008 Olympic Games mascot. So far, all kinds of Olympic Games silk gifts have been developed and designed eight major categories 800, approved the listing of more than 180 models, throughout the United States, Hong Kong, Japan and mainland China and more than 1,500 stores selling by the vast Consumer welcome and love. "Everything Wins Olympic Silk Gifts is the Perfect Combination of Chinese Traditional Silk Culture and Olympic Spirit." Tu Hongyan said that these exquisite works of art not only reflect the science and technology of humanities in the Olympic Games, but also reflect the long history of silk culture in Hangzhou. At the same time, The highest level of technology. And this time to participate in the design and production of award-winning wedding dress is even more for everything on the Olympic Games a gift. February 6, 2008, Walsall was officially approved by the Beijing Organizing Committee for the Olympic Games to undertake the glorious ceremony of Miss Beijing ceremonial dress production task, time is tight, the task is heavy. Difficult to fabric, difficult embroidery and technology, Woolrich Group general manager Zhu Guohua professional clothing company said that the "blue and white porcelain" series dress production process is extremely complex, and the production process requires the loss of nearly lost. He said that the six Miss Olympic etiquette clothing from design, choice of materials to embroidery, production after a total of 125 strict processes, only the fabric production process requires 12 processes. In order to dress exquisite embroidery, Zhu Guohua is traveled the streets of Suzhou. "We intend to use the palace leather embroidery and embroidered plate gold embodies the elegance of the dress, but this purely hand technique, almost lost, and we thought at the time, if anyone else would be able to find only Suzhou." With this in mind, he and his colleagues went home from house to house for half a month in Suzhou. Harvest finally. Zhu Guohua said they found a group of embroidered girls who know the court embroidery. "The embroidered girls we choose are all those with more than 50 years of embroidery experience, and the oldest embroidery girl is 84." But there are new problems, time is tight . According to reports, the leather needle embroidery and gold embroidery plate, the process is very complicated, a shawl to spend 196 hours, a waist flower to 148 hours, an embroidery will take 32 hours, embroidery a hem 218 hours. An Olympic dress embroidery only needs a show mother 40 days 33 procedures carefully crafted to final completion. Zhu Guohua said all-encompassing that the Olympic spirit is infected with every embroidered mother. All of us work overtime to solve the problems. "All of our profits to participate in the design of the Olympic awards dress and medal ribbons is a profound feeling that we all contribute to the Olympic Games in Beijing and the silk treasures that we in Hangzhou as a contribution to the people of the Silk House, We Chinese nation to show the world a brilliant Chinese silk culture an optimal platform. "Tu Hongyan said that this is the production of the Olympic dress to her perception. High value-added road Tu Hongyan said that since childhood he watched grandmother and mother deal with the silk, his heart is also silly silk complex. She said that during her study abroad abroad, she met her with high added value of European silk and witnessed the pain of Chinese silk selling in Europe. She also understands the sense of urgency of improving the quality of Chinese silk. "Everything Lee spent great efforts to independently develop the most advanced computer printing technology, not only vivid printing and dyeing, high color fastness and zero pollution, we want to make Hangzhou silk, silk in China to the world, so that the reputation of the Silk House of the United States Global. "Tu Hongyan said that the Olympic Games is an excellent showcase for this opportunity. As the first brand of China's most valuable trademark silk industry, Walsall Group has always cherished the dream of promoting Chinese silk civilization. In the words of Mr. Ma Heli, coordinator of the United Nations Resident Mission in China and UNDP Resident Representative in China, "Everything is done to connect silk to the Olympics to achieve cultural integration between China and the rest of the world, not only for everything else but also for Hangzhou, Zhejiang Province, a large silk province, has epoch-making significance and great glory for China, which shines with brilliant silk civilization. "In recent years, Chinese silk has suffered" Waterloo "in the international textile market, silk that carries 5,000 years of Chinese culture Products in the modern society showed an overall weak trend, many of the original flourishing silk business on the brink of bankruptcy. Statistics show that from January to November 2007, the sales revenue of the silk industry in China was 75.735 billion yuan and the net profit margin was only 2.74%, much lower than the average profit margin of products sold by enterprises above designated size in the textile industry. In the large area of ​​textile industry losses, the silk industry is undoubtedly one of the big losers. All this makes everything feel very painful. Tu Hongyan understand that silk products to achieve value-added, a good quality, and second, to carry the culture. Silk has a history of 5,000 years. It is the only product in China that can influence the international market. The production of silk cocoons accounts for 90%, silk 70%, silk 60% and silk 50%. Technology can be introduced, which is stored in the depths of the nation's culture, but foreign colleagues can not follow suit. "Silk has a deep cultural connotation and some people should extend it to explore it. If it is interrupted, it is even worse." For more than 30 years, Walsall has always tirelessly tapped the added value of silk-bearing culture. Just because everything is good Instead of using silk as a commodity, silk is treated as Chinese-specific culture, so everything is not as volatile as other businesses. Connect the Olympic Games, but also to all things Lee saw the opportunity for development. "For China's silk, the Beijing Olympic Games is an opportunity for the Chinese silk industry to promote its brand internationally. Silk, as a natural ecological non-polluting product, is in line with the two principles of 'green Olympics' and environmental protection as well as sustainable development. The advantage of traditional silk also integrates the strengths of modern science and technology and fully integrates with the concept of "science and technology Olympics." Wulitley summed up the opportunities brought by the Olympic economy to the silk industry in three aspects: expanding sales, Improve international reputation and enhance brand image. Silk witnessed the dawn of China, Eastern and Western civilizations have been closely linked due to the Silk Road. Today, Wesleye inherited the art of ancient times and hoped that silk could shine again because of the Olympic glitter.