Pleasant Goat Trademark Fails to Register to Enter the Garment Industry

Recently, Wen Jiabao presided over the State Council Executive Meeting to adopt the “Rejuvenation Plan for the Cultural Industry” and proposed the animation industry as a key cultural industry, which must be accelerated. Earlier this year, the Ministry of Culture announced an original animation support program that funded seven million and Guangdong has become the biggest winner in supporting projects.

The formation of the advantages of animation in Guangdong, because of the proximity of Hong Kong and Macao, Shenzhen has become the focus of animation companies at home and abroad, most companies do OEM production abroad, and accumulated experience. After 2000, the profit of international orders fell, and these companies were forced to turn into original animations. In 2006, the 130 million “Magies Ring”, despite the failure of the box office, was a milestone in domestic animation in terms of production scale. In 2008, Guangzhou produced a total of 20,783 minutes of original TV pictures, ranking third in the country.

Pleasant Goat's anime image was hot this year. Pleasant Goat achieved great results in the sales of derivative products while selling television works. Relying on the “Pleasant Goat” doll, the entire factory of Hong Kong Yaobang Toy Factory was back to life, and Pleasant Goat’s image was authorized to approach 60 class. There are no Pleasant Goat trademarks in stationery, dolls and clothing. However, the inquiry by the staff of China Supermarket.com, the owner of Pleasant Goat, Guangzhou Creative Power Culture Communication Co., Ltd. has failed to register the Pleasant Goat in 25 types of clothing. Because the trademark has been applied for by Dalian Pleasant Cashmere Co., Ltd. in 2002, and in addition, Inner Mongolia Pleasant Goat Food Co., Ltd. applied for it in 2005. The Dalian company applied for clothing, knitted garments, scarves, hats and gloves. And Inner Mongolia is applying for clothing, shirts, underwear, underwear, swimwear, and shoes. Both companies are currently in the process of application, which means that the Pleasant Goat trademark is still pending.

Although the original owner of Pleasant Goat has a patent on the appearance of Pleasant Goat, if it is to enter the garment industry, it faces a lack of marks in the text. The lack of word marks on 25 types of clothing will also hinder development, which will inevitably cause difficulties for the future development of Pleasant Goat. Original power is obviously aware of this problem, so the original motivation of Pleasant Goat and Big Big Wolf is being registered in many categories.

Animation industry creativity is the first step. After the brand is launched, the development of derivative products is the second step. Although the Pleasant Goat Animation is a hot topic at present, if you want to enter the clothing industry, you can no longer register a text clothing trademark. It's a pity to say that. Pleasant Goat to be China's Doraemon and Donald Duck, must first attach importance to the protection of their own trademarks. With core protection, we can further develop the brand.

Similarly, if Guangdong wants to create a creative empire in the Chinese region, while paying attention to creativity and originality, please let the trademark go first. With trademarks, legal protection is provided and all other things can be developed in an orderly manner.