Internet marketing can replace traditional marketing

With the development of IT technology, enterprises are transforming into network at an increasing speed. Now that we have entered the information age, speed has become the direction we are constantly pursuing. And the marketing department that is indispensable for every business is changing at a more advanced speed, and people are turning to online marketing.

Some experts say that in the Internet era, online marketing will soon replace the traditional marketing method and become the main theme of the market. Because people can see the advantages of network marketing, the Internet is beneficial to information sharing within the enterprise, between departments and departments, and shortens the time for information transmission. Thereby greatly improving the work efficiency, the database can be built on the company computer, the customer's basic information and consumption information records are stored inside, which is conducive to the implementation of one-to-one marketing, so as to better serve customers. At the same time, it also allows customers to feel that the company cares about him, and enhances customer loyalty. It is also very attractive for online sales. It can omit many middlemen, like wholesalers, distributors, and even retailers. Business, and directly face customers. Thereby greatly reducing the cost, the company's products are more competitive to achieve greater sales performance, and more importantly, the customer's feedback information can be obtained at a faster rate, so that the company's products are more adapted to the needs of the market, and the enterprise Always walk in the forefront of the market.

Some experts believe that. Internet marketing has some advantages, but his shortcomings cannot be ignored. Networking is faster to get market information, but online sales have improved sales performance. They believe that networking is just a frontier thing today. Most people have not accepted this approach. People are not used to shopping online. They lack trust in these virtual things. They still believe in what exists in reality. In life, if I have a problem with the quality of the item, I can find the manufacturer directly, or find the seller, and I will get a reply soon. I don't know who to look for online, how to find it, when do I have a reply? Besides, some things are simply not suitable for online sales, such as the drinks produced by the Coca-Cola Company. I can buy them at any store or supermarket when I want to drink them. This is convenient, how can I simplify the sales process? Everyone knows that it is not necessary. If you want to get the trust of customers and want to satisfy customers as much as possible, then I think the more effective way is not to reduce costs, as long as you put cola in every corner of the world, let people think at any time and place. Drinking can see it is a big satisfaction for customers, not just to reduce costs but forget more important market share.

The development of network is indeed fast, and it takes a long time to completely change the network penetration rate according to the current computer penetration rate, not to mention the Chinese enterprises. Internet marketing does have great potential. It can be fully developed but not easy. The traditional marketing method will still dominate. It is unrealistic for network marketing to quickly replace traditional marketing. Perhaps the better marketing method is not network marketing, nor traditional marketing. I think they can complement each other and take advantage of each other. Maybe it is a better and more promising marketing method.

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